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diamond platnumz

Naseeb Abdul Juma Issack, popularly known by his stage name Diamond Platnumz, is a Tanzanian bongo flava recording artist, dancer, philanthropist and businessman. He is the founder and CEO of WCB Wasafi Record Label, Wasafi Bet, and Wasafi Media. Diamond has gained a massive following in East and Central Africa. He became the first Africa-based artist to reach 900 million views on YouTube.

He started his music career in 2006 at the age of 18 years old while selling clothes. He would record songs with the money he earned from the clothes' business and eventually recorded his first single "Toka Mwanzo," a Bongo flava song fused with R&B. The song was not successful commercially. His breakthrough hit single "Kamwambie" was released in 2010. The song won three Tanzania Music Awards. He then released his debut studio album Kamwambie the same year in 2010.
In 2014, Platnumz earned nomination at BET Awards 2014 for Best International Act: Africa.
Platnumz has frequently collaborated with videographer Director Kenny for his music videos. The music video for "Waah," directed by Kenny, was nominated for "Best African Video" at the 2021 All Africa Music Awards. In 2022, he released his 10 tracks extended playlist known as First Of All (FOA), where he featured top artists like Zuchu, Adekunle Gold, Focalistic, and many other top African artists.
First Of All has been described as a blend of R&B, Bongo Flava and Afrobeats and to promote the EP, Diamond Platnumz for the first time in Tanzania premiered all music videos from the FOA EP at the cinema

Diamond is a Muslim by religion.With his former partner, South African-based Ugandan businesswoman Zari Hassan, he has two children. He became a father for the third time with the Tanzanian model Hamisa Mobetto. As of 2019, Diamond was dating Kenyan model and musician Tanasha Donna, with whom he fathered one son, born in October 2019. The two have since separated with Tanasha Donna flying back to her home country, Kenya